If you’re considering investing in video production for your business, you will probably be asking How Can Video Help My Business?

And it’s a valid question. Afterall, we make investments in our businesses to create growth, whether that’s through an increase in sales, bringing in more talented people, cutting costs through efficiency savings or retaining customers and staff (and that could be a spoiler for what’s to come!).

You may be surprised at some of the ways in which video can help your business and the aim of this article is to outline those, as well as providing some inspiration and ideas for using video effectively in your business.

It’s Not all for Marketing

As you may have already gathered from the introduction, video is not just for marketing departments. Of course, having high quality video in your marketing mix is essential and we’re seeing more and more of our customers having success with video production in their marketing.

However, let’s take a step back for a minute and look at what a video actually is.

Essentially, video is a method of communication. That’s it.

Just like writing a blog post, press release, email, sales page, advert etc. Let’s think of video as we would do written content. Then we can begin to see that it has uses outside of the obvious ways in which we see it being used.

So the next time you’re writing something, consider whether that message could be communicated via video – would there be any advantage?

Is Video Better than Writing?

Yes and No.

Why do I say that – because different people absorb information in different ways. For some, absorbing information through written words is best. For others, it only sinks in properly if they see it being demonstrated. And this is where video production for your business can have an advantage.

But that’s not to say written communications across your business are worthless. I believe written communication is essential in fact – otherwise I wouldn’t be here writing this!

It’s the mix of media which is powerful, when we combine video with written content and photos, then we have a powerful message which can be absorbed by everyone, in whichever format works best for them.

So What are the Advantages of Video?

Again, thinking of video as a form of communication, the advantages can be seen.

With video, you’re able to get the message across faster – a 2 minute video can convey an awful lot of information, more than the average person can probably read in two minutes. If it’s edited together well and produced properly, the message is clear and concise.

Demonstrating products and services is generally easier with video. Using a very basic example, if I were to explain how to use a hammer to hammer in a nail and attach two pieces of wood together in writing, it would be a lot more difficult and time consuming than showing you with a video.

Video can grab people’s attention more easily. At risk of sounding like everyone else, there is an element of needing to stick out from the crowds when your potential customers are scrolling through their social channels.

Also when they land on your website, most people are expecting a video introduction now. They get a taste of your business, the service/product you provide and an understanding of who you are (building trust) very quickly.

Where Can I Use Video In My Business?

So, how can video help my business? Let’s look at where you can use video in your business, in order to answer this question.

Sales and Marketing

Maybe controversially, I’ll lump sales and marketing under the same heading here, because I believe one should flow to the other. As such, video communications used in both sales and marketing should be aligned.

To begin with, your marketing team can make use of video extensively. Raising brand awareness is a great use of video in your marketing mix. Brand videos really give a feel for what your business is all about, your values, ethos and who you are as a business. This could also be called a Company Video, whereby you’re introducing your company and talking about where you’ve come from and what you value. This helps people determine if you are the right supplier for them.

Here’s an example of a company video we produced for London Box Sash in 2022:

Company Video for London Box Sash Windows

Next, you’ll want to introduce your products and services to potential customers. As discussed above, this can be done very effectively and efficiently through video. A striking video in a busy social feed, on your website or in your email marketing will draw people in and make them want to sit and watch the whole thing.

And this is where the production value of a great video comes in – the viewer will want to watch something that has a good storyline and interesting visuals.

Here’s an example of a product launch video we created for KUTAVAR in 2021:

KUTAVAR Product Launch Video

Your marketing teams are always in need of content to feed the ever hungry social media animal! They will no doubt use a mix of written content, photography and video.

Some of our clients are saying they want to use video content exclusively on their social media.

We’ve already discussed the advantages of video on social media and a quick search on Google will bring up endless blog posts and statistics about why video is better.

Following on from your marketing, your sales teams can also use video as a very effective method of bringing people across the line and converting them to paying customers. The video types we’ve discussed above can also be used by your sales team.

The London Box Sash video above is being used effectively by in-person sales-people, who will show the video to their potential customers while they measure for windows. This helps reinforce what a fantastic company they are (and they really are!), increasing conversions.

Videos can be positioned in your buyer journey to help show people why they should be choosing your company to supply their products or services. In many cases, a video is more likely to be watched than a potentially long sales email being read. You’re giving yourself more chances to show what a great product or service you can provide.

Testimonial Videos are one of the strongest forms of social proof any business can have. These can fit into your sales and marketing strategy very nicely, helping draw people in, and helping convert them to paying customers.

The testimonial video shows prospective customers that others trust you. And the video format is stronger than a written testimonial because we can actually see that person in real life, having given their time to talk about how great you are. It’s a powerful message!

Here’s an example of a testimonial video for one of our clients, John Finch Computers:

Testimonial Video for John Finch Computers

Customer Service and Retention

Once your prospects become customers, your next job is to give them a great experience, leading them to become repeat customers and refer you to others.

This again, is where video can be a fantastic tool for your business.

We’ve all experienced looking to buy something and hearing that the customer service is fantastic – helping us trust that company/product. It works.

And video can help create that exceptional customer experience. When your customers have a question about your product or service, if you can send them to a video explaining everything, you not only have a happy customer, but you also cut down on your customer service team’s time spent dealing with queries. It’s a win-win!

Here’s an example of using video to demonstrate how to service a product. Compare this with having to explain how to do aspects of the service over the phone, or asking your customer to work it out from an instruction manual.

Gardner Denver TX02 Service Video

Recruitment

Attracting great people to work in your business is just as important as attracting new customers. So your communications to prospective employees also needs to stand out.

With video, you can affectively show people what it’s like to work with you. You can bring in some personality and in a way, provide testimonials from your employees about how great it is to work there.

In this example for KLOC, we took a ‘behind the scenes’ approach, in order to show people some character and give them an idea of who they could be working with. We left in a couple of bloopers to make it even more real:

KLOC Recruitment Video

Internal Communications

Once you have those great people working in your business, you will want to make them feel looked after, as well as communicate certain messages with them.

As discussed earlier, video is simply a method of communication, so why not send your employees video messages. As with the recruitment video above, you can inject some personality and humour into these, to help keep people engaged with the company and ensure they all get the messages you need them to hear and be aware of.

It’s a Wrap!

We’ve presented a few example of how you can use video in your business, to hopefully help answer the question How Can Video Help My Business?’.

There are of course, many more ways in which you can use video in your business. As discussed, it’s simply a form of communication. But a very effective one!

Thinking of it this way means to you can bring video into your business in multiple areas to help drive sales, attract great employees and retain both.

Your Video Production

If you’d like to super-charge your business with great video, we’re always happy to chat through ideas. There’s absolutely no obligation to book, so please contact us now.

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